Pressure Sensors: A crucial safety feature that alerts the user (via light or vibration) if they are pressing too hard, which prevents gum recession and enamel wear.

Battery Life: Modern units should offer 14 to 30+ days of battery life on a single charge. Lithium-ion batteries are standard for reliability.

Smart Timers: Almost all quality brushes include a 2-minute timer with 30-second "quadrant" notifications, ensuring the user spends sufficient time on every part of the mouth.

Cleaning Modes: Look for versatility: Clean, White (polishing), Gum Care, and Sensitive. Having multiple modes makes the product appeal to a wider demographic.

Health Angle: Position electric toothbrushes as "Preventative Wellness" rather than just a luxury bathroom accessory.

Visuals: Use clear macro imagery of the bristle texture (often soft, tapered filaments) and the charging interface (USB-C is becoming the preferred standard).

Comparison: Include a side-by-side comparison of "Electric vs. Manual" in your product descriptions to emphasize the superior plaque-removal statistics (a standard 50–100% improvement).